Article: Prudential paying $105.3M for naming rights on Devils arena

That name is cool with me. I like Continental Airlines Arena, but that's just because I'm comfortable with it. The problem with stadiums, as has been the case since maybe the mid-90's or so, is that more and more until almost all of them are taken over entirely by corporations and so the stadium name changes. So instead of having a fun stadium name, it's named after a company. Thankfully there are still Fenway & Wrigley out there and a couple others. But "The Prudential Center" is a pretty good name. It's obviously named after Prudential, Inc. which has the rock. Which is cool because they mention calling it "The Rock" in the article as does Tom Lycan at his blog. But Tom was well ahead of the curve, doing it back on December 21. I dig it.

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